Beyond Spin: The Power Of Strategic Corporate Journalism

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Beyond Spin: The Power Of Strategic Corporate Journalism


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Book Title:Beyond Spin : the Power of Strategic Corporate Journalism
Item Length:9.6in
Item Height:0.9in
Item Width:6.3in
Author:Drew Banks,Kim Daus,Markos Kounalakis
Format:Trade Paperback
Language:English
Topic:Business Communication / General,General,Management
Publisher:Wiley & Sons, Incorporated, John
Publication Year:1999
Genre:Business & Economics
Item Weight:17.6 Oz
Number of Pages:288 Pages

Please refer to the section BELOW (and NOT ABOVE) this line for the product details – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Title:Beyond Spin: The Power Of Strategic Corporate JournalismISBN13:9780787945503ISBN10:0787945501Author:Kounalakis, Markos (Author), Banks, Drew (Author), Daus, Kim (Author)Description:Dieses Buch Demonstriert Anhand Der Fesselnden Geschichte Von Silicon Graphics (Sgi), Wie Ein Unternehmen Mit Dem Neuen Corporate Journalism Pl?Tzliche Pr Schocks ?Berwinden Kann Und Dabei Offen, Flexibel Und Innovativ Bleibt Die Gleichzeitige Bekanntgabe Der Ersten Quartalsverluste Und Der Ausscheidungsabsicht Des Vision?Ren Sgi-Gr?Nders Und Ceos St?Rzte Dieses ?U Erst Erfolgreiche Computerunternehmen In Eine Tiefe Krise Doch Sgi Meisterte Diese Krise Und Schaffte Es, Die Arbeitsmoral Und Motivation Seiner Mitarbeiter Aufrechtzuerhalten Aber Wie? Beyond Spin Beschreibt Das Innerbetriebliche Kommunikationssystem, Die Strategie Und Philosophie, Mit Deren Hilfe Das Unternehmen Die Krise ?Berwunden Hat Sgi Und Auch Andere Unternehmen Wie Z B Boeing Und Charles Schwab Nutzen Intranets, Voicemail Und Traditionelle Infobl?Tter, Um Ihre Mitarbeiter Umfassend Und Umgehend ?Ber Neuerungen Im Unternehmen Zu Informieren Dieses Buch Zeigt Ihnen, Wie Sie Effektive Innerbetriebliche Kommunikationssysteme Aufbauen, Die Sich An Den Prinzipien Des Professionellen Journalismus Orientieren Binding:Paperback, PaperbackPublisher:Jossey-BassPublication Date:1999-10-26Weight:1.07 lbsDimensions:0.9” H x 9.33” L x 6.38” WNumber of Pages:288Language:English

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